URBAN FUSE

BRAND IDENTITY - UNIVERSITY PROJECT

For this brief, I created Urban Fuse — a vibrant line of carbonated cocktails that blend complementary fruit flavours. I aimed for a look that was playful yet mature, using bold textures and a colourful palette. As my first packaging project, I also developed brand messaging to give the product a strong identity and connect with consumers beyond the label.

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THE AUSTRALIAN FOOD GUY